WEEK 7: DESIGN STORYTELLING

A value proposition is needed to define the client and user's values and achieve their desired outcomes. The initial concept presentation should be clear, concise and present concepts that align with their value proposition.

Strategies

Strategies we've learnt so far are tangible interaction elements (feedback, attention, status) and UX maps that describe interaction touchpoints and pain points in the use.

Design Narratives

A product fixes a problem and addresses/transforms an emotional state. Narratives are memorable and have an informality that suits the uncertainty of the process. They tell what a person does and how/ what they like and dislike. Designers can describe the experience, identify the use-problems and define design decisions through design narratives.

This image depicts a timeline of user experience as a story and explains key elements within storytelling in design. The product should save the day and should fix a problem.

Stories: Focused around the user and their feelings, a concrete account of people and events, atypical and evocative

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Design Fiction

Design fiction is the deliberate use of diegetic prototypes to suspend disbelief about change.

Style of fiction storytelling that presents an interior view of the world, characters and experiences. It speculates about new ideas through prototyping and storytelling.

The design narrative is the story and displays a series of use stories with every step in the user-product relationship.

Story elements and design strategy elements can be linked:

Characters- persona

Setting- context

Goals and obstacles- pain points

The design should be the hero and should demonstrate to the user how it fixes their problem.